the 'all deco'ed out' Project
essential question:
Why did the poster become so important in the Art Deco era?
For this project we are going to travel back in time to the 1920's and 1930's when one of the most easily identifiable art movements ever was created: ART DECO. Art Deco covers all artistic media from painting to photography, fashion to film and architecture to jewellery. Spanning the boom of the roaring Twenties and the Depression–ridden 1930s, Art Deco came to represent all the glamour and opulence of the Jazz age. It was the era of the flapper girl, the luxury ocean liner, the Hollywood film and the skyscraper.
what is art deco?
According to the NGV (http://www.ngv.vic.gov.au/exhibition/art-deco-1910-1939/) "Art Deco burst onto the world stage at the 1925 Paris Exposition Internationale, and quickly swept across the globe. Its influence was everywhere: it transformed the skylines of the cities of New York to Shanghai and shaped the design of everything from fashionable evening wear to plastic radios. Its influence was felt across all areas of art and design, including decorative arts, architecture, fashion, art, graphics and film. The new aesthetics were also found in industrial design, furniture, transport, communications and in household items. Above all, it became the style of the pleasure palaces of the age – hotels, cocktails bars, nightclubs and cinemas."
examples of
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elements of art deco
pattern
simplification of detail
what makes a good poster
Posters must attract the audience. There are other posters in "competition" with yours, and you want people to gravitate toward your display.
USE AS A GUIDE
· Use bold colours and limited colours
· Use simple and LARGE FONTS
· Use small blocks for the text -- a wall of text is not attractive
· Use only one type of font
(mixed fonts may have an unprofessional look).
· Avoid using too many style changes
(i.e., shadow, bold, italics, underscoring, etc.).
· Make sure text is spelt correctly
USE AS A GUIDE
· Use bold colours and limited colours
· Use simple and LARGE FONTS
· Use small blocks for the text -- a wall of text is not attractive
· Use only one type of font
(mixed fonts may have an unprofessional look).
· Avoid using too many style changes
(i.e., shadow, bold, italics, underscoring, etc.).
· Make sure text is spelt correctly